Client
New College of Florida
Industry
Higher Education
Focus
Integrated Marketing
New College of Florida
01
Institution
03
Core Disciplines
CLIENT
New College of Florida
INDUSTRY
HIGHER EDUCATION
FOCUS
INTEGRATED MARKETING
01
INSTITUTION
03
CORE DISCIPLINES
Designed for Distinction.
Through developing a more distinctive visual and verbal identity that reflects New College's academic ambition, we were able to establish a cohesive foundation for every publication, campaign, and student touchpoint.
We pride ourselves on creating a brand system that elevates the image and messaging of the institution while preserving the individuality of the brand itself.
Where Identity Meets Intention
Much more than a rebrand, this was an opportunity to redefine the institution's identity. We transformed the way New College introduced itself to prospective students, elevating its messaging, visual identity, and brand presence into a cohesive expression of its academic ambition. Rather than operating as an outside creative partner, we stepped into the role of an integrated marketing team, leading strategy, directing creative, and carrying campaigns from concept through execution. It gave us the opportunity to shape not only how New College is viewed, but how it positioned itself, communicated its value, and reached the audiences that mattered most. The result is an identity built to feel as distinctive and forward-looking as the institution itself.
Where Identity Meets Intention
More than a rebrand, this was an opportunity to redefine New College’s identity. As an integrated marketing partner, we led strategy, creative direction, and campaign execution, transforming how the institution positioned itself, communicated its value, and connected with prospective students. The result was a cohesive brand presence that reflected its academic ambition and distinctive identity.
Where Identity Meets Intention
Much more than a rebrand, this was an opportunity to redefine the institution's identity. We transformed the way New College introduced itself to prospective students, elevating its messaging, visual identity, and brand presence into a cohesive expression of its academic ambition. Rather than operating as an outside creative partner, we stepped into the role of an integrated marketing team, leading strategy, directing creative, and carrying campaigns from concept through execution. It gave us the opportunity to shape not only how New College is viewed, but how it positioned itself, communicated its value, and reached the audiences that mattered most. The result is an identity built to feel as distinctive and forward-looking as the institution itself.
Designed for Distinction.
Through developing a more distinctive visual and verbal identity that reflects New College's academic ambition, we were able to establish a cohesive foundation for every publication, campaign, and student touchpoint.
We pride ourselves on creating a brand system that elevates the image and messaging of the institution while preserving the individuality of the brand itself.
Stories In Motion
Stories In Motion
Concept to Creation · Production · Interview Direction · Post Production
03 — ACROSS THE INSTITUTION
03 — ACROSS THE INSTITUTION
One brand. Hundreds of touchpoints.
One brand. Hundreds of touchpoints.
Events
Athletics
Admissions
Graphics
Campus life
Events
Athletics
Admissions
Graphics
Campus life
Brochure
Career center
Testimonial
Faculty Highlights
Publication
Brochure
Career center
Testimonial
Faculty Highlights
Publication
New College of Florida — Strategy · Creative Direction · Integrated Marketing
Strategy behind the story.
Partnership that drives the progress.
Strategy behind the story.
Partnership that drives the progress.
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