Shaping PurposeSharing Experiences
After Hrs is the creative agency we built around a simple belief: the strongest brands are shaped by curiosity, experience, and meaningful partnership not just great content.
Shaping PurposeSharing Experiences
After Hrs is the creative agency we built around a simple belief: the strongest brands are shaped by curiosity, experience, and meaningful partnership not just great content.
We’re Shelby + Matthew.
Two marketing experts building at the intersection of strategy and storytelling.
We both built our careers in marketing, with creativity always at the center of the work. Between the two of us, that has meant years spent across social media, photography, film, strategy, branding, campaigns, and content creation for businesses at very different stages.
After Hrs is where that experience comes together. We approach the work from different angles, but rarely in separate lanes — shooting, strategizing, concepting, editing, managing brands, and building campaigns together. What once happened outside our day jobs became a company of its own.
So we gave it a name.
“Because the best work begins, where obligation ends.”
The idea you keep coming back to.
The business you’re determined to build.
The project that becomes personal.
The vision you refuse to compromise.
After Hrs started, quite literally, in the hours outside of our careers. What began as side projects became a shared pursuit. Ideas sparked collaborations, and those collaborations became the foundation for a vision greater than the work itself.
Eventually, we realized we’d built something long before we ever gave it a name.
It became a reflection of the conviction the agency was built upon and the values that guide us today: Curiosity before convention, partnership before process, and purpose that outlives the promotion.
That same mentality still defines how we work today.
Matthew Fenton
Matthew brings years of experience leading marketing strategy, creative teams, and campaigns from concept through execution. Having worked as a Marketing Director, his background spans both the strategic and creative sides of the work — from building campaigns and directing teams to shaping how brands communicate and show up.
At After Hrs, that experience meets his love for filmmaking. Matthew leads much of our video production and post-production, with a particular instinct for finding the story within an idea and building it through framing, movement, sound, and the edit. Whether behind the camera or developing the concept alongside a client, he’s always thinking about how the pieces come together to make something people actually want to watch.
Usually thinking about
How the story comes together.
Will stay up too late for
Getting the edit right.
Known to say
“Let me try something.”
Shelby Fenton
Shelby brings a background in marketing, photography, and years of hands-on experience building brands across social and digital. Her work has spanned everything from leading social strategy and developing campaigns to creative direction, photography, content production, and managing the day-to-day presence of brands across industries.
At After Hrs, Shelby leads much of the strategy and client direction, connecting the bigger vision of a brand to the creative work that brings it to life. She has an instinct for seeing how all the pieces fit together — the audience, the message, the visuals, the platform, and the details that create consistency across them. For her, the goal isn’t simply making good content. It’s making sure the creative has a reason to exist and a job to do.
Usually thinking about
The next idea.
Will stop the car for
Good light.
Known to say
“2 things. Consistency and Quality.”
Matthew Fenton
Matthew brings years of experience leading marketing strategy, creative teams, and campaigns from concept through execution. Having worked as a Marketing Director, his background spans both the strategic and creative sides of the work — from building campaigns and directing teams to shaping how brands communicate and show up.
At After Hrs, that experience meets his love for filmmaking. Matthew leads much of our video production and post-production, with a particular instinct for finding the story within an idea and building it through framing, movement, sound, and the edit. Whether behind the camera or developing the concept alongside a client, he’s always thinking about how the pieces come together to make something people actually want to watch.
Usually thinking about
How the story comes together.
Will stay up too late for
Getting the edit right.
Known to say
“Let me try something.”
Shelby Fenton
Shelby brings a background in marketing, photography, and years of hands-on experience building brands across social and digital. Her work has spanned everything from leading social strategy and developing campaigns to creative direction, photography, content production, and managing the day-to-day presence of brands across industries.
At After Hrs, Shelby leads much of the strategy and client direction, connecting the bigger vision of a brand to the creative work that brings it to life. She has an instinct for seeing how all the pieces fit together — the audience, the message, the visuals, the platform, and the details that create consistency across them. For her, the goal isn’t simply making good content. It’s making sure the creative has a reason to exist and a job to do.
Usually thinking about
The next idea.
Will stop the car for
Good light.
Known to say
“2 things. Consistency and Quality.”
Why the name
"Because the best work begins,
where obligation ends."
The idea you keep coming back to.
The business you’re determined to build.
The project that becomes personal.
The vision you refuse to compromise.
After Hrs started, quite literally, in the hours outside of our careers. What began as side projects became a shared pursuit. Ideas sparked collaborations, and those collaborations became the foundation for a vision greater than the work itself.
Eventually, we realized we'd built something long before we ever gave it a name.
It became a reflection of the conviction the agency was built upon and the values that guide us today: Curiosity before convention, partnership before process, and purpose that outlives the promotion.
That same mentality still defines how we work today.
Why the name
"Because the best work begins, where obligation ends."
The idea you keep coming back to.
The business you’re determined to build.
The project that becomes personal.
The vision you refuse to compromise.
After Hrs started, quite literally, in the hours outside of our careers. What began as side projects became a shared pursuit. Ideas sparked collaborations, and those collaborations became the foundation for a vision greater than the work itself.
Eventually, we realized we'd built something long before we ever gave it a name.
It became a reflection of the conviction the agency was built upon and the values that guide us today: Curiosity before convention, partnership before process, and purpose that outlives the promotion.
That same mentality still defines how we work today.
Co-founder / Marketing / Film / Creative
Matthew Fenton
Matthew brings a background in marketing leadership, having spent years building brands, leading creative teams, and guiding campaigns from strategy through execution. At After Hrs, he translates that strategic foundation into films that are carefully directed, thoughtfully composed, and built to leave a lasting impression.
Usually thinking about
How the story comes together.
Will stay up too late for
Getting the edit right.
Known to say
“Let me try something.”
Co-founder / Strategy / Social / Photography
Shelby Fenton
Shelby brings a background in marketing, photography, and years of hands-on experience building brands across social and digital. Her strength lies in pairing strong content with thoughtful social strategy, ensuring every post has a clear purpose within the larger brand, from visual direction and design to engagement and audience growth. At After Hrs, she leads much of the strategy and client direction, connecting the bigger vision of a brand to the creative work that brings it to life.
Usually thinking about
The next idea.
Will stop the car for
Good light.
Known to say
“Consistency and quality.”
