Client
Birkenstock
Industry
Footwear
Scope
Photo + Film for Social
Campaigns
Films Delivered
Assets Delivered
Across four campaigns with Birkenstock, we created photo and film that translated seasonal campaign direction into content made for social — each starting from a brand brief, then built out into concept, location, styling and story.
Approach
Working inside the brief without looking like it. Birkenstock gave us the campaign direction and product; from there we built concepts around real settings and everyday moments that made sense for both. Location, styling, movement and framing were planned around the shoe, while keeping everything natural enough to feel at home on social.
Services
Creative Direction
Concept Development
Photography
Film
Talent
Post Production
Film
Short-form video gave each campaign another way to bring the product into real moments — every piece made for Instagram and paid social.
Selected Work
Selected frames from four campaigns — pick one to bring it up full.
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The partnership
What began as one project continued across four campaigns and different product sets. Each gave us a new brief to interpret and another chance to make work that felt true to our style while fitting within Birkenstock’s larger campaign direction.